Posts Tagged ‘mobile phones’
The 3G Mobile Video Revolution
Mobile video has always been a sought after luxury. Think back to classic sit-comes where the nurse is sitting at the waiting room desk with a classic mobile television in hand; long antenna pointed upwards and a small screen attached to a clunky box filled with batteries. It feels like just yesterday when mobile televisions were released and became the latest craze.
Mobile Phones
Mobile video has always been a sought after luxury. Think back to classic sit-comes where the nurse is sitting at the waiting room desk with a classic mobile television in hand; long antenna pointed upwards and a small screen attached to a clunky box filled with batteries. It feels like just yesterday when mobile televisions were released and became the latest craze.
Since the conception of mobile televisions, the idea of portable video has come a long way. The first notable advancement was video on cellular phones. Video on cellular phones, was initially not very good and left a lot to be desired.
Limitations in the processing power lead to choppy video; furthermore limitations of slow cellular networks designed to transmit simple data such as text messages and nothing more lead to worse performance. Early video on mobile was limited to very few channels and a slow frame rate which looked more like a slide-show than a video.
Due to those limitations many users gave up on the idea of cellular video. It became almost globally accepted that video on cellular phones was not going to be a success and cellular networks stopped promoting the mobile video services.
That was, until, 3G mobile phones were released. Cellular companies quickly began to realize that cellular phones were for much more than just calls and consumers needed to be able to transfer data. 3G high-speed mobile services were launched and shortly after 3G mobile phones, which opened a new world for portable video.
Almost instantly mobile video phones became popular worldwide and thus began the revolution of mobile video worldwide.
3G mobile video phones posses the processing power and the network speed necessary to view video at high frame rate. The experience is pleasant and easily accessible anywhere that there is cellular service. With 3G Mobile phones there is not much more left to be desire; 3G mobile video is great!
Free Mobile Videos
The rapid breakthrough in Mobile video technology has given rise to various videos for mobile features. The innovation in the mobile phones entertainment world has thrown lights on fantastic functions like wallpapers, videos, games and many more. The video section of mobile phones has been attaining huge reputation each and every day. Video downloads offer people a chance to watch their old days or days gone by which they have captured when it comes to movie or something of they
find interesting. It’s seen that we are within the habit of capturing every special moment of our existence into camera so that you can observe whenever we want and it is feasible due towards the development of
sophisticated systems which has provided us this kind of great comfort.
Internet offers great range of mobile videos such as entertainment clips, Bollywood hidden gossips, Hollywood secret buzz, political problems and more. The person can download quantity of videos of his or her choosing and appreciate while watching them. The cell phone allows a person to also observe various television exhibits clips, movies clips, music video
tutorials, and news, anything that can produce curiosity or appeals more to mobile phone customers in the hassle free method. With this kind of comfort of tiny gadgets, teenagers can very easily watch hot video
tutorials, adult videos something as per their mood on their mobile phones privately without having even disclosing to others.
Youngsters are really significantly fascinated with these special functions because it appeals more to them, as videos are the new format that maintain every occasion of existence into camera that later on, can be very easily seen on mobile phones as well as pc. The idea of mobile
videos has grown up to a vast extent; every mobile phone has its different unique functions that assistance the movie functions as each its configuration. The telephone versions support the video format which they
are used to, so the person need to be certain about the footage which he/she shoot or get a hold of free mobile video from world wide web as each on their mobile.
This highly unique technology has attracted each mobile user. The user may also observe different on the internet videos on his/her mobile phone with the ease of World Wide Web technologies, this advanced function
has made its great impact and as a result these nights, mobile phones are coming with superb graphical picture high quality. It has given exposure to individuals by offering them such useful element. This hand-in-hand
technology permits users to observe YouTube, Orkut, Facebook videos on their mobile telephone without paying anything. So, appreciate downloading your special moments from various social sites to your
mobiles phones and share it with number of friends and relatives via connectivity device and lets have enjoyable by way of experiencing your golden days.
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Mobile Video Trends
With smart phone usage rising steadily both in the U.S. and worldwide there’s been a lot of buzz about mobile videos lately. Whether they’re viewing graphics, playing games, watching movies or short snippets of shows, cell phone users are gravitating to a medium that most marketers have yet to tap.
According to Nielsen’s Three Screen Report for the first quarter of 2009, the 13.4 million Americans (up 52 percent from 2008) who watch videos on their mobile phones view an average of 3-1/2 hours of mobile video every
month. The research firm says the growth stems from increased mobile content and the rise of the mobile web as a viewing option.
“Smart phones and data plans are more affordable than ever,” says Catrina Sheridan, vice president of products and marketing at dotMobi, a U.K.-based mobile Internet services firm, “and consumers are developing a
familiarity and comfort with mobile content via their handsets. These factors make mobile video very attractive for marketers.”
Here are six key trends that are unfolding right now in the mobile video world that you don’t want to miss:
1 – iPhone users are leading the charge: Equipped with a YouTube app right on its welcome screen, the iPhone put mobile video on the map when it made its debut in 2008. With its original model now priced at $99, expect
the iPhone to boost the number of mobile video users even further. “By the holiday season we expect to see a lot more consumers being able to view videos on their cell phones,” says Eyal Yechezkell, CEO at New York-
based Predicto Mobile, which touts itself as the largest “paid” mobile community.
2 – Mobile video isn’t “one size fits all”: Not all phone models support the same video format, nor does all video appear “correctly” on the hundreds of different smart phones available on the market today. “Be sure the footage you shoot is supported by the audience you’re going after,” advises Sheridan. “You don’t want to create content for an iPhone audience in a format that the phone can’t play.” (Test your content before
publishing it by going to http://deviceatlas.com/).
3 – Apps are gaining traction: Highly unique, with focused functionality, apps for iPhone, Palm and Blackberry users are revolutionizing the mobile
experience. Just three days after its app store celebrated its one-year anniversary in July, Apple’s 65,000-strong app store hit over a billion download mark. Verizon Wireless and Sony Ericsson both threw their hats into the ring this year, with Verizon launching a carrier-branded store later this year and Sony Ericsson adding mobile apps to its PlayNow content offering.
4 – Marketers demand more accountability: High on San Francisco-based online advertising firm 1020 Placecast’s list of “interactive advertising trends to watch right now” is the use of new, improved metrics to
measure ad performance. The company points to “view-through,” a method for gauging the impact of an ad that a consumer sees but does not click on, as a particularly useful tool for users of mobile video. View through records a consumer’s exposure to a specific display ad, and then measures when that consumer returns to the advertiser’s site during a later session. Placecast says the tool is popular among marketers who want a more accurate measurement of their mobile video efforts.
5 – The medium plays well with others: Mobile video goes hand-in-hand with YouTube by allowing consumers to view user-generated content “on the go.” It also adapts well in the growing online social networking arena, where users share video content in a viral fashion. “Combine all of these elements,” says Sheridan, “and the end result is a huge, democratic marketing system that’s applicable for companies of all sizes.”
6 – Handset makers are answering the call: Whereas smartphones with data capabilities were once the domain of executives and the well-off, they are now commonplace among all consumers. “Anyone using a newer phone these days can ‘consume’ any type of media, including ringtones, graphics and videos,” says Yechezkell. “As more and more of these sophisticated devices are purchased and used, marketers should be looking at how to promote their products via mobile video and/or the mobile Web.”
With consumers checking their mobile phones the minute they wake up in the morning, before they go to bed and every few minutes during the day, Yechezkell says mobile video is a medium that no marketer can afford to miss out on. To maximize their investments in this arena, he says “test, test, test…and then test again” before putting any content out there for consumers to view.
“Use different types of ads to see how your audience reacts, and then adjust accordingly,” Yechezkell says.
“Make your call to action very clear (using a ‘click here button, for example), test out different banner sizes and inventories to find the right niche for your product in the mobile world.”
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